(NewsReady.com) – On April 1, transgender TikTok star Dylan Mulvaney shared a video of herself holding a Bud Light beer can with her face on it. The post caused a massive backlash from Conservatives, who were angry over the beer can and accused the company of going woke. Three months later, the boycott is still going strong, and the company is giving beer away.
Bud Light is running a promotion on its website to try to save its Independence Day sales. Customers can get a $15 rebate for purchases of a 15-pack or larger of Bud Light, Budweiser, Budweiser Select 55, or Budweiser Select. The rebate program is running from June 15 through July 8.
Bud Light is offering a rebate of up to $15 on a 15-pack pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55. Since this is "almost" free beer, will you be buying it?
— Todd Man (@stoddglenn) June 29, 2023
The rebate will make Budweiser beer free in some places. But the catch is that the rebate isn’t instant. After purchasing the product, they have to enter the information into the website, then they will receive their rebate through a virtual reward. So, it takes a bit of effort to actually get the money back.
On June 28, CBS News aired an interview with Anheuser-Busch CEO Brendan Whitworth, where he addressed the backlash. He said the company is sending money to retailers and wholesalers that have lost money because of the boycott.
Whitworth said the boycott’s impact on his employees is what really bothers him. He explained that they have always felt pride when working with the 165-year-old company. The executive said he and his team intend to focus on brewing the best beer and ensuring they listen to consumers and their employees.
However, just because the company faced a boycott doesn’t mean it plans to stop supporting the LGBTQ+ community. Whitworth said that Bud Light should be about “bringing people together.” But he did say that he doesn’t want the beer giant involved in any social controversies, “Bud Light really doesn’t belong there.”
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