(NewsReady.com) – The presidential campaign of Sen. Bernie Sanders (D-VT) has broken a new donation record by matching the entirety of what he raised during the third quarter (Q3) of 2019 within a single month.
Sanders Q3 fundraising (Jul-Sep): $25.3 million
Sanders Q4 fundraising (Oct-Dec): $34.5 million; 40,000 new donors
Sanders fundraising in January alone: $25 million; 219,000 new donors
If Bernie's support has a 'ceiling', looks like it might be sky-high 🪂
— Aisha Ahmad (@aishaismad) February 6, 2020
But, with big fundraising comes big spending. The Sanders Campaign allocated $50 million during the fourth quarter (Q4) of last year. Still, his wide network of grassroots supporters could carry him through the rest of 2020, even with the spending required to sway voters across the nation.
A sizable chunk of this new influx of money is being spent on expensive television ads:
New: Bernie Sanders announced he raised a whopping $25 million in January from nearly 650,000 people, and is using it to make a $5.5 million TV and digital ad buy in nine Super Tuesday states and South Carolina. https://t.co/xORbEk28GZ
— Holly Otterbein (@hollyotterbein) February 6, 2020
The increased cost of TV ads is due, in part, to Michael Bloomberg’s strategy of ramping up the price of them in key campaign states. However, the Sanders Campaign and its anti-billionaire message may only be strengthened by the former mayor of NYC’s actions. How exactly this situation plays out over the next few months remains to be seen.
Until then, we could see Sanders break another fundraising record during February as the 2020 presidential election heats up.
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